BRAND AWARENESS

Lacoste is making great strides to use social networking to its advantage. With the emergence of its online store in 2007, creating this presence was key and they have been very successful thus far. With the help of a revamped public relations department they have been able to improve brand recognition here in the U.S. as well reach a broader market.

@LACOSTE Twitter Profile

 They have implemented projects such as Lacoste News which keeps the customer up to date on all the happening with LACOSTE USA . Lacoste News is a blog style site that keeps the customer informed on the latest news, releases, video, advertising etc about the company. Blogs like these can attract customers who do not like spam emails and find it easier to look at information at their own leisure.

Here is a screenshot of Lacoste News and the links it provides on the left are very concise yet informative about the brand and its current state of affairs.

Social Media Center 

Lacoste's site also provides a Social Media Center which provides links to all of the company's social networking accounts. These accounts include Facebook, YOUTUBE, Twitter, Flickr and Google+. Here the user can look at each websites post in real time as they occur on one single screen. There is an also an opportunity to follow these profiles and enjoy the information and images that are provided on them.

L!VE Blog 

Lacoste L!VE which is considered the younger, cooler brother to the company's contemporary sportswear men/women collection. For the fan of L!VE there is a much more aesthetically pleasing blog to look at with great colors an imagery. This is meant to embody the essence of Lacoste L!VE which can be seen in the screenshot below. Here at the L!VE blog you can shop the curret collection or check out video and photo look books of upcoming or past season.

This year was Lacoste's 3rd Annual Lacoste L!VE Desert Pool Party. This event boasted celebrity guests, djs, lots of games and of course a pool. The party took place during California's Coachella Music Festival. This kind of event appeals to a younger crowd that Lacoste is accustomed too. The event had great product placement and solidified Lacoste's growing presence on social media. The number impressions due to the tweeting of the hash tag #LacosteDesertParty, the magazine editorials featuring celebrities who attended the party and other promotion led to approximately $200 million in sales for Lacoste.

80TH ANNIVERSARY MARKETING CAMPAIGN

2013 marks 80 years since the birth of the L12.12 polo. With the help of Macy's and the launch of the new Lacoste department at their Herald Square store help us celebrate this joyous occasion.

This flyer can be printed at the will of the customer and be used to recieve first access to the Lacoste space with in the Macy's at Herals Square.

The success of this ad can be tracked by how many people come into the herald square location with the flyer above and how many of those same consumers purchase the L12.12 polo.

Also with the use of the hash tag,  tweets and retweets can be tracked which will result in making it easy to record the impressions of the campaign made on the social networking channels.